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• A Mommy went looking for that perfect baby diaper & got disappointed to find none.
• That’s when Superbottoms was born! 4 Years & 15 versions later...

• A Mommy went looking for that perfect baby diaper & got disappointed to find none.
• That’s when Superbottoms was born! 4 Years & 15 versions later, Superbottoms is the no.
• 1 bestselling cloth diaper in India, and is trusted by over 2 lakh+ parents for Zero Compromise Baby Care.
• Innovative products made with 100% pure love and 0% compromise.
• As parents ourselves, you can be sure that our products are worth our babies and our precious planet.

Our values

Sustainability

• A li’l birdie once said “We borrow our planet from the future generations!” and since then, there has been no looking back.
• Ask us how? R3U - Reduce, Reuse, Recycle, Upcycle - ensures our planet is happy, just like our babies!

Ownership

• We’re an extremely passionate team dedicated to making products with pure love and zero compromise, which makes us proud & superhappy!
• Trust us to be around if our products born out of love don’t work for you.

Honesty

• We believe every parent like us who’s reading this is as curious & would want to see a transparent and honest process to believe in our core strengths & what we do.
• Trust us to deliver what you see as we’re honest about our products, actions, and more.

Continuous Innovation

• We are committed to make parenting easier & better. Be it with our products, processes, or even communication; we promise to keep innovation on top!
• Afterall continuous innovation is what has made us the pioneer in #MakeClothMainstream in India and become the brand of 1sts!

Equal parenting

• Only a team can ensure zero compromise in baby care so why not build a team when it comes to parenting?
• #RaisingTogether sets the right example for the next generation and equal parenting comes naturally to us. It’s one step to a better world!

Neutral

• We want to raise kids who’re kind & empathetic, who learn the beauty in diversity, that being different is good, and to love ourselves so we can love one another.
• To fully express themselves, we need to break them from the barriers of gender, colour and race.